WILMINGTON — A lifestyle and women’s clothing store that started in Pennsylvania is finding a new home in Wilmington at Mayfaire Town Center.
An 8,200-square-foot Anthropologie is slated to open in the fourth quarter this year, according to a press release from Paige Coniglio, marketing director for Mayfaire.
The store is known for its unique assortment of items from one-of-a-kind designers and artists. It features clothing, shoes, accessories, beauty products, furniture, home décor, garden, bridal, and more.
“Anthropologie is one of the most sought-after retail brands and we are thrilled that they have chosen to expand in the Wilmington market with a new location at Mayfaire,” Kurt Bohlmann, general manager of Mayfaire, said in the release.
The store will join Mayfaire’s 800,000-plus square feet of shopping, dining and entertainment options. Anthropologie will be located in the former Pier 1 space, across from Atlanta Bread Company on Main Street.
With more than 200 locations worldwide, Anthropologie is part of parent company URBN, also including Urban Outfitters, Free People, Nuuly, FP Movement, Anthropologie Weddings (BHLDN), Terrain, and Menus & Venues.
URBN reported a $159.7 million net income earnings in fiscal year 2023 — a 5.4% increase over 2022 sales.The Anthropologie brand alone saw an 11% increase in sales from 2022 to 2023, according to investor reports for URBN.
The brand has shops in Durham, Greensboro and Charlotte across the state already; the closest one to Wilmington is in Myrtle Beach, South Carolina.
Businesses have fluctuated in Mayfaire over the last few years, especially due to the Covid-19 pandemic changing shopping habits; it impacted the closing of Ruby Tuesday, On the Border, Breadsmith, Justice, Pier 1 and New York & Company. Development picked up in fall 2021 with eight new stores opening in the shopping complex.
Just this month Vochos Urban Mexican Restaurant announced it’s taking over the old Ruby Tuesday location in Mayfaire Community Center, in front of Marshall’s and Dick’s Sporting Goods.
Marriott’s Element Hotel by Westin is breaking ground on International Drive in the town center. The 139-room hotel is projected to open in spring 2024.
Mayfaire, owned and managed by CBL Properties of Chattanooga, Tennessee, noted in the release it has more announcements in coming months. PCD asked if it includes additional URBN brand added to the shopping center; no one responded by press (this will be updated upon response).
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