Monday, October 3, 2022

Touché prepares to leave its corner of Carolina Beach business district after 16 years

After 25 years a woman's clothing store will no longer occupy this corner spot on the Carolina Beach boardwalk. (Port City Daily photo / JOHANNA FEREBEE)
After 25 years a woman’s clothing store will no longer occupy this corner spot on the Carolina Beach business district. (Port City Daily photo / JOHANNA FEREBEE)

A woman’s clothing business has occupied a corner store on the Carolina Beach business district for nearly 25 years, but soon, that will change.

After 16 years of operating a store from 201 North Lake Park Blvd., James Allen is ready to retire.

For 10 years, Allen owned and operated Ladies Fashion from the business district’s corner store. Six years ago, he changed the name to Touché and continued operations.

Right on the outskirts of the boardwalk, Allen’s primary customers are actually property owners rather than tourists. His busiest season has not been in the summer.

“I’m actually busier in the shoulder seasons,” he said.

He describes the clothing Touché has offered throughout the years as “casual beachy.”

“My most popular brand in the last couple of years has been from a brand called Simply Noelle, which is a Wilmington company,” he said.

The store will remain open through Halloween, with everything marked down to 50 percent off.

The “going out of business” signs have been on display for two weeks, but Allen is not closing the store from a lack of business. It was sold after a buyer made an offer, not after being placed on the commercial market.

The clothing Touché offers can be described as "casual beachy" according to current owner James Allen. (Port City Daily photo / JOHANNA FEREBEE)
The clothing Touché offers can be described as “casual beachy” according to current owner James Allen. (Port City Daily photo / JOHANNA FEREBEE)

Allen plans to retire after clearing out the store and move to Florida with his girlfriend.

The new owner wants to keep his options open as to what he plans to bring into the landmark location in Carolina Beach. The current plan is for the new business to occupy the space starting in early 2018.

“There’s something amazing coming to Carolina Beach,” Allen said.

Touché has cut down their hours since making the decision to sell and is now open from Tuesday through Saturday, 12 p.m. to 6 p.m.

Items are still available in Touché for fifty percent off until they permanently close on Halloween to prepare for new owners. (Port City Daily photo / JOHANNA FEREBEE)
Items are still available in Touché for fifty percent off until they permanently close on Halloween to prepare for new owners. (Port City Daily photo / JOHANNA FEREBEE)

 Author’s note: This article has been updated for clarity


Got a story to tell? You can reach Johanna Ferebee at johanna@localvoicemedia.com or @j__ferebee on Twitter

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