Sunday, July 3, 2022

Brunswick County to explore updating its ‘dated’ seal, logo

Brunswick County is exploring new logo designs to update its seal. (Port City Daily photo/Courtesy Brunswick County)

BRUNSWICK COUNTY — Brunswick County could soon get a facelift. At the county’s regular meeting Monday, Commissioner Mike Forte brought up an idea that didn’t materialize earlier this year, asking his board and staff to support a move to update the county’s logo and seal.

“The yellow gotta go,” Forte said at the meeting. “That thing ugly.”

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Commissioners directed staff to explore logo redesign options and reach out to firms with its request.

Dated design

Commissioner Marty Cooke cited statistics, including Brunswick County’s status as the nation’s fourth-fastest growing county with a population of 20,000 or above between 2017-2018, according to the U.S. Census. The county added 4.6% to its population with more than 6,000 new residents last year for a total (still growing) estimated population of 136,700.

“We oughtta have something that’s smoking,” Cooke said.

Chairman Frank Williams said he thought something more modern and contemporary would be a better fit, describing the county’s current logo as “extremely dated.”

A new logo and updated seal could be developed either in-house or through contracting with an outside firm. Commissioner Pat Sykes requested the county’s new public information officer, Meagan Kascsak, put together the new designs to cut down on costs.

Recently-appointed Brunswick County Manager Randell Woodruff said the designs should be a professionally-developed package, sourced after a request for proposal is released.

Because the county is only seeking new logo designs and not a full branding strategy, Commissioners don’t anticipate spending a significant amount on the request.

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