New Hanover County addresses user denial in second ‘Opioid Epidemic’ PSA

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NEW HANOVER COUNTY — As part of an ongoing series of public service announcements addressing the opioid epidemic, county officials have turned their attention to “denial.”

In the second of a six planned announcements, the county’s PSA features three former opioid users discussing their own experiences of denying they “had a problem.” In a conversation about the series, Chief Communication Officer Ruth Ravitz Smith said, “we’ve had a lot of conversations about this issue and one of the things that came up, over and over again, was denial.”

New Hanover County released its second PSA in a series addressing the ongoing opioid epidemic. This installment addresses the issue of 'denial.' (Port City Daily photo / New Hanover County)
New Hanover County released its second PSA in a series addressing the ongoing opioid epidemic. This installment addresses the issue of ‘denial.’ (Port City Daily photo/NEW HANOVER COUNTY)

The PSA series was produced at the request of the Criminal Justice Advisory Group (CJAG) of New Hanover County. The series is guided by leaders from the district courts and attorney’s office, as well as county and city leaders. The PSA series reflects lessons learned from the past and ongoing conversations with all of those involved in bringing the opioid crisis to light and working to address it.

The county’s first PSA was released in May. According to Smith, the county expects to release a new PSA each month. And overview of Port City Daily’s coverage of the epidemic can be found here, with links to the stories in our recent series.