Wednesday, June 29, 2022

Take a selfie with this flock and a donation will be made to Alzheimer’s Association

You might have noticed more flamingos than usual around Wilmington. Businesses are "adopting a flock" to benefit the Alzheimer's Association

WILMINGTON—Flocks of flamingos are sprouting up around town, and it’s all for a good cause.

One business has even pledged to make a donation for every photo taken with their own flock. Wilmington Funeral and Cremation on South 41st Street is inviting people to come out and meet its flock.

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Morningside of Wilmington, an assisted living facility, is hosting an “Adopt a Flock” fundraiser. Businesses make a minimum of $100 donation to the Alzheimer’s Association, and will wake up to a delivered and decorated flock in their front lawn.

Wilmington Funeral and Cremation decided to take the flock delivery to the next level.

“After we took the photo, ‘I was like, what if we take it a little farther and invite people to come and take a photo with the flock?'” Crystal Treanor, community outreach director, said.

People can post their flock photos to Wilmington Funeral and Cremations Facebook post, page, or even tag the business on their own page.

“Dogs count, so if you’re selfie shy you can take a picture of a dog and that will work,” Treanor said.

Each photo is good for a $10 donation to Alzheimer’s Association.

Jill Shepard, spokeswoman for Morningside of Wilmington, said the assisted living facility’s residents have been responsible for decorating each flock. One resident even created an Elvis-themed flamingo for Wilmington Funeral and Cremation.

Morningside of Wilmington is keeping the flocks rolling, with Home Instead Senior Care, Sandra Miles DDS, Smiles of Wilmington and Physicians Alliance for Mental Health joining suit.

“They’ve got a really nice batch out there,” Shepard said.

The plastic flamingos will make their home for a week, but for Wilmington Funeral and Cremation, Morningside will let the flock rest for as long as the fundraiser lasts.

“We’re looking at raising tens of thousands (of dollars) this year,” Shepard said.

Interested businesses or individuals can visit Morningside of Wilmington at 2744 South 17th Street to make a donation to Alzheimer’s Association and secure a week of flamingos.


Send tips to Johanna Ferebee at johanna@localvoicemedia.com or follow Johanna on Twitter @j__ferebee

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