NEW HANOVER COUNTY — Plans for a massive mixed-use development consisting of more than 300 apartments, 88 single-family homes, 82 townhomes, 50,000 square-feet of office space, and a 150,000 square-foot shopping center are in the works for South College Road.
The project is known as Whiskey Branch and would be located on South College Road near Cape Fear Academy.
According to the development’s traffic impact analysis, which was conducted by Ramey Kemp and Associates, “The proposed development is considered to be built out in three phases with completion expected in 2019, 2021, and 2024 for phases 1A, 1B, and 2, respectively. The proposed development is expected to consist of the following land uses:
- 88 single family detached homes
- 82 townhomes
- 325 apartments
- 50,000-square-feet of general office
- 150,000-square-feet of shopping center”
The property is currently zoned R-15, but developers say that designation was written more than 40 years ago and the land is now an “infill urban site.”
As Wilmington drivers know, College Road is already one of the busiest roads in the area so the impact on traffic due to a development of this size has to be considered.
Phase 1A consisting of single-family homes and townhomes and will create an average of 1,500 trips per day on weekdays, according to the TIA. Phase 1B consisting of the apartments will create an estimated 1,770 trips per day.
These might seem like high numbers but pale in comparison to the amount of traffic the shopping center will generate, which, according to the TIA is 7,920.
The total trip generation of the entire project is more than 10,000 trips per day.