“Southern Charm in Full Bloom” has been selected as the tagline for one of the Port City’s most treasured events.
To prepare for this year’s North Carolina Azalea Festival, organizers turned to the community to add a personal touch to the celebration. A tagline contest was launched through social media to learn what this spring tradition meant to the people of Wilmington.
“Southern Charm in Full Bloom” was selected as the winner, according to festival organizers.
This new tagline, chosen from a large number of submissions and winning by a narrow margin despite hundreds of votes cast, was submitted by Wilmington resident Janey Roth. Roth’s tagline will be featured in 2013 North Carolina Azalea Festival materials.
“We are continually looking for ways to expand the visibility of The North Carolina Azalea Festival throughout the region and beyond, and this year we take special pride in having a tagline that not only represents the festival perfectly, but that comes from a member of the community sharing what the festival means to them personally,” Azalea Festival President Donna Cameron said.
“We feel truly honored by the overwhelming response from the community, and it was a special opportunity to learn what the festival means to so many local residents,” Cameron said.
Since its inception in 1948, The North Carolina Azalea Festival has showcased our area’s rich history and spectacular array of gardens, artwork and culture each spring.
Click here for more on this year’s Azalea Festival.
