WILMINGTON, N.C. — Throughout the summer, Live Nation has allowed bands to decide whether fans should show proof of vaccination or present a negative Covid-19 test to enter concerts. As of Monday, Oct. 4, the entertainment giant’s own policy will go into effect, requiring every concertgoer, artist and crew member to pony up the documents in order to enter a concert at any Live Nation-managed or -owned venue.
Over 125 venues will be affected throughout the rest of the season, which includes nine remaining concerts at Greenfield Lake Amphitheater and Live Oak Bank Pavilion at Riverfront Park.
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Riverfront Park will usher through Chicago on Oct. 12, Brett Eldredge on Oct. 14 and Lake Street Dive on Oct. 20.
Greenfield Lake has scheduled Thievery Corporation on Oct. 9, Infamous Stringdusters on Oct. 13, San Holo on Oct. 28, and a three-night run of Big Something, Oct. 29-31.
Fans will have to show their vaccination card — photo of the card is accepted — that lists their final dose was administered at least two weeks ahead of the concert date. Or they can provide a negative PCR or antigen Covid-19 test — dated and stamped, proving it was taken within 72 hours of the concert — to enter either venue.
Live Nation is asking fans 12 and under or anyone with health conditions to prove a negative test for entry. Its employees also are required to get vaccinated to work in its venues, events or offices.
Port City Daily asked Live Nation how vaccination cards will be authenticated at the shows and if refunds will be allowed for ticket holders who don’t wish to oblige the policy; the company has yet to respond.
The corporation found success in the vaccination-or-negative-Covid-test model in July when it hosted Lollapalooza in Chicago. It welcomed almost 400,000 festival-goers, 90% of whom were inoculated, during three days of concerts in Grant Park. Live Nation reported 12% of those fans said their desire to attend the 30-year music festival compelled them to get the shots. The Chicago Department of Public Health confirmed 0.05% of the concert population contracted Covid-19; no deaths were linked to the event.
Venues operated by governments in a state that prohibits vaccination proof would prevent Live Nation from executing its policy. Florida stands out as an example. Yet, Live Nation was still able to work around it by refusing entry to fans who wouldn’t show a negative Covid-19 test, which didn’t break with the governor’s executive orders, according to the Tampa Bay Times.
Live Nation is also asking fans who are not fully vaccinated to wear a face-covering when not actively eating or drinking in its venues. According to its website, it has in place a stringent cleaning policy as well: “Before and after each show all high touch areas, including seats, handrails, concessions stands, restrooms and merchandise stands, will be disinfected.”
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