WILMINGTON — German grocery chain Lidl has submitted plans to construct a 35,962-square-foot grocery store on Eastwood Road to Wilmington’s Technical Review Committee.
Lidl announced its intention to open its first state side stores in May, and plans to have 100 stores across the East Coast of the United States by summer of 2018.
Currently, Lidl operates several stores across North Carolina, South Carolina and Virginia, with the nearest store located in Morehead City. As a whole, Lidl operates approximately 10,000 stores across 27 countries.
President and CEO of Lidl U.S., Brendan Proctor, said, “Lidl is grocery shopping refreshed, retooled and rethought to make life better for all our customers. From our selection of sustainable products like our certified fresh and frozen seafood to top-quality wines from around the world available at market-beating prices, our team puts extra effort and attention into each product we put on our shelves. When customers shop at Lidl, they will experience less complexity, lower prices, better choices, and greater confidence.”
According to a press release, shoppers at Lidl can get quality good and groceries up to 50
percent less than other supermarkets, but customers should be prepared to bring their own shopping bags.
About 90 percent of the products offered by Lidl are its own private label brand and, according to the store’s website, “This means we’ve especially developed these products to match our high standards and allows us direct oversight of product integrity. Each product undergoes a rigorous testing regimen, which includes taste, quality and sensory testing.”
The location of the proposed store is 1451 Eastwood Road, southwest of Mayfaire Town Center, and west of the CenterPoint development, which was proposed in July by Swain and Associates and will be situated at the corner of Military Cutoff Road and Eastwood Road.
Michael Praats can be contacted via email at Michael.email@example.com