‘Beast Behavior’ training and apparel growing thanks to driven Laney alum, former Wake Forest standout

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WILMINGTON — It’s been a while since sports fans in the Wilmington area may have heard the name of former Laney High School standout and Wake Forest Demon Deacon running back Tarence Williams.

One thing’s for sure, the passion for the game of football and the intense training that goes along with it is something that has stuck with the Wilmington native long after his on-field career came to an end.

Follow Tarence on Instagram @Beast.Behavior.
Follow Tarence on Instagram @Beast.Behavior.

Williams was an explosive runner during his time in Winston-Salem, leading the Deacons in rushing during his time on the field with good balance, vision, speed and quickness. Those four attributes and desire to help young athletes led Williams on a path that has steered him towards the epitome of physical health, while building his ‘Beast Behavior’ brand across the Port City.

Flashback to 2001, Williams became the eighth Deacon running back in school history to record a 1,000-yard season. He earned All-ACC second team honors, named the team’s Most Valuable Player and finished the year ranked second in the ACC and 26th nationally in rushing, averaging 101.8 yards per game.

His quick feet and craving to be the best has now helped him gain notoriety as an elite trainer, working with dozens of high school and college level athletes, increasing their agility, speed and toughness, both physically and mentally.

While football might dear to Williams’ heart, his ‘Beast Behavior’ model has also caught on with athletes competing in other sports, noting change of direction, body control, athleticism and awareness are all things competitors need to achieve success no matter the sport.

 

The idea behind ‘Beast Behavior’ started two-and-a-half years ago while at the barbershop. Williams’ barber happens to be the father of former Hoggard standout and Western Carolina football player Randall Emerson. After gathering more data on proper workout techniques from former coaches, Williams started a mission to help young athletes achieve greatness. His step into elite training coincides with his passion in guiding young kids in elementary school as a teacher’s assistant.

His awareness since then has grown from a trainer to full on entrepreneur. ‘Beast Behavior’ now has an apparel line he hopes to build like many of the other popular athletic brands. Although he’s not there yet, the dream is to grow his trademark like another fellow Laney alum, Michael Jordan, who’s done pretty good for himself thanks to his famous Jumpman product.

With a drive developed as a youngster to be the best, Williams is on his way to growing an elite level business because of his desire to be visible and ambition to push not only his trainees, but himself each and every day he looks in the mirror.