National fitness studio to open in Mayfaire

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Exercise franchise Orangetheory Fitness is offering an advanced discount membership rate ahead of its May opening date. Courtesy photo.
Exercise franchise Orangetheory Fitness is offering an advanced discount membership rate ahead of its May opening date. Courtesy photo.

A new exercise studio is shaping up in Mayfaire.

National chain Orangetheory Fitness is slated to move into the sprawling shopping area’s community center at 6800 Parker Farm Drive, Suite 120, in May. Ahead of its launch, the local Orangetheory will host a pre-sales event from noon to 5 p.m. Sunday.

“We are honored that Orangetheory Fitness has chosen to open their first studio in coastal North Carolina within the Mayfaire Community Center. It perfectly complements our lifestyle center and the area, which celebrates good health,” Mayfaire general manager Kurt Bohlmann said.

The workout space focuses on a unique, group personal training approach that breaks sessions into intervals of cardio and strength training. Heart rate monitors are used to keep rates in a target zone that stimulates metabolism and increases energy, according to a release from the company.

Instructors lead participants in workouts that incorporate a variety of equipment, including treadmills, rowing machines, TRX Suspension Training and free weights, burning as much as 1,000 calories per class. Supported by the science of excess post-exercise oxygen consumption, the one-hour sessions are designed to create the “Orange effect”–increased energy, visible toning and extra calorie burn for up to 36 hours afterwards.

“After cardiovascular exercise or weight training, your body continues to need oxygen at a higher rate than before the exercise began. Also known as oxygen debt, your body continues to use oxygen and burn more calories as if you were still working out,” the release states.

During Sunday’s promotional event, Orangetheory will give a free fitness “swag bag” to the first 50 people to join the studio. They will also be entered into a raffle for a chance to win a chest heart rate monitor. The pre-sales period will continue after Sunday, with memberships offered at a locked-in discounted rate.