For a business that considers itself of the community, for the community, it’s not surprising that Good Hops is turning to the community for support of its planned expansion.
To accommodate the stellar growth Pleasure Island’s only brewery has seen in its first year of operation, family owned Good Hops has launched a Kickstarter campaign to garner funds for two additional Brite tanks and four fermenters.
The goal—with about 50 days to go–is $5,000, half the cost of the new equipment.
“We figured that was fair—we aren’t asking people to pay for the whole project—to put up half the cost,” co-owner Patricia Jones said. “And we’re not going to go buy big flashy tanks. No reason can’t start a brew in the morning and then start a new one later in the day…We’re willing to work those additional hours and keep the brew house functioning longer.”
That kind of can-do spirit and mom-and-pop shop mentality are at the heart of Good Hops, following the model their son, John Garcia, created with his Black Mountain brewery, Lookout Brewing.
As Garcia’s business exploded, he was looking to expand. Ultimately Jones, her husband Richard, Garcia and family members Sharon Leary and William Gorczynski decided to open up a separate facility on the other end of the state in Carolina Beach.
Since its opening in late June 2014, the local brewery has amassed a rotating variety of two dozen original beers on tap, brewing daily on a three-barrel system. Good Hops is now in 50 local eateries and bars, and employs nine people.
“We do believe in the localization of the craft beer movement. Wilmington has so many great restaurants that are owned locally…I love that. We want to give you great local beer, too,” Jones said. “We are so grateful to those restaurants and bars that are supporting us.”
From the start, Jones said Good Hops has made it a good practice to reach out to area residents in a multitude of ways, whether it be to share the love of craft brewing or help out a worthy cause.
“We supported over 38 community events and charities last year, and that was really just in six months because we didn’t open until June 30. And we’ve already surpassed that this year,” she noted. “Anybody that calls out to us, we try to help them out.”
They also open their doors to the public, inviting in musicians for jam sessions, families with children, dogs and even Bunco players from time to time.
“We want to be what we say we are. We are Pleasure’s Island brewery,” Jones said.
As such, she added, a Kickstarter campaign to help Good Hops expand just seemed like a fitting way to raise funds.
“We thought what better way to do this than to allow the community to give back…That’s the kind of vibe we want to keep, so this was a great way to look at it,” Jones said. “We are so blessed. We’ve gotten better than we deserve already.”
Hilary Snow is a reporter at Port City Daily. Reach her at (910) 772-6341 or firstname.lastname@example.org.