Deadline near for survey to help create ‘brand’ for Wilmington

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Wednesday’s the deadline for responses to a survey that could help create a brand to market Wilmington to the world.

The Cape Fear Memorial Bridge. Photo by Jonathan Spiers.
One of Wilmington’s most identifiable icons: the Cape Fear Memorial Bridge over the Cape Fear River. File photo by Jonathan Spiers.

The survey—part of a regional branding initiative intended to capture an identity for Wilmington—can be taken through 11:59 p.m. Nov. 27.

Conducted by UNCW’s Office of Community Partnerships and Cameron School of Business, the survey seeks input on how respondents identify the Port City currently—“Port City” being one of several references to Wilmington already used.

The first question in the survey lists that reference and others in asking how respondents refer to the Wilmington area. “Cape Fear,” “Greater Wilmington,” “Hollywood East” and others are examples of names associated with Wilmington, but the goal of the initiative is to come up with a moniker that fully describes the region as a whole, while creating a catchy identifier that others would recognize—along the lines of Nashville’s “Music City” or “Virginia is for Lovers.”

Related story: The search for identity: Officials start process to ‘brand’ greater Wilmington

Results of the survey will be presented in January to the Brand Identity Leadership Team, created this year with representation from various community groups and organizations. The City of Wilmington, New Hanover County and others passed resolutions supporting the initiative earlier this summer.

In addition to multiple choice answers, respondents are also able to provide written feedback throughout the survey, which is estimated to take up to 10 minutes to complete.

The survey can be taken via this link.

Previous stories:

 A previous version of this story indicated–based in information provided by New Hanover County and The City of Wilmington–the deadline was Tuesday. 


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