UNCW’s Cameron School of Business launches online survey for regional branding initiative

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The University of North Carolina at Wilmington Office of Community Partnerships and the Cameron School of Business have launched a survey to collect insight from Wilmington residents about the area in an effort to better inform the regional branding initiative team, UNCW officials announced today.

Residents of New Hanover, Brunswick and Pender counties are invited to participate in the short survey between today and Nov. 26. This research is being coordinated by faculty from the marketing department at UNCW’s Cameron School of Business, and students from the business school will participate in data coding and analysis.

Related story: The search for identity: Officials start process to brand greater Wilmington

The results will be presented to the Brand Identity Leadership Team (BILT) in January 2014. The BILT was created earlier this year and consists of UNCW’s Jennim Harris and members of various community leadership teams.

Click here to take the survey.

Thomas Porter is leading the survey effort for the marketing department within the Cameron School, in collaboration with Tracy Meyer, Fredrika Spencer and Donald Barnes.

“The creation and implementation of this survey, and the analysis of its results, are great examples of UNCW’s applied learning initiatives,” said Porter, marketing chairman for Cameron School of Business. “This is a unique opportunity for our students to get involved with a regional project that will help define the brand of Wilmington and surrounding communities in the years to come.”

The leadership team will serve as facilitators for the branding initiative and will be led by chair Alfred White, a small business banker at Wells Fargo and board chairman of LINC, Inc.

“Southeastern North Carolina is evolving and UNCW wants to play an integral role in the continued development and growth of this area,” said Harris. “The university is already taking an active role via the recent opening of the Center for Innovation and Entrepreneurship, and the completion of MARBIONC at CREST Research Park. Facilitating this rebranding initiative is another way for us to provide support to New Hanover, Brunswick and Pender counties.”

During UNCW’s winter semester, the leadership team will hold a number of meetings to discuss and analyze the survey results so they can move forward in creating a brand promise for the region.

Economic Development Planning Initiative 

In a separate initiative, input is also being sought on people’s perceptions of how the City of Wilmington and New Hanover County are doing to attract and retain businesses and encourage economic development.

The public is encouraged to take an online survey—available via this link—that asks takers’ opinions of metro Wilmington’s business climate.

Click here to read today’s story about the effort, called the 2013 Economic Development Planning Initiative.

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